Behaviour change in action
Lady Constance Ludi – the only lady chief from Taita Taveta county – recently completed behaviour change training. The training enhanced her already existing knowledge and skillset and she gathered the local women together. As a group they identified gender-based violence as the primary issue in their county.
Using the Behavioural Change Approach, they identified that the majority of the women in this region were unaware of their rights and in turn, were holding back from reporting cases of gender-based violence.
After further analysis, they noticed that there was no referral system in place in which patients were referred from the doctor to the hospital or social worker, for example.
They focused on education as their intervention function and organised forums online to educate women on their rights and make them aware of their available referral mechanisms.
Because of this, the county government made additional resources available. There was an increase in the reports of gender-based violence as a result of both the behaviour change approach and Chief Lady Constance making women’s rights a personal priority.