Working with us

Individual Giving Manager

We are seeking a passionate, dynamic, caring and creative Individual Giving Manager to join our team on a fixed-term maternity cover. You will be an experienced and highly skilled fundraiser with well-honed communication skills who is able to understand donor motivation, build long-term relationships with internal and external stakeholders and with a drive for growing income. You will have strong people and project management experience, understand the complexities of working within a small team and the need for an “all hands on deck” approach to work, and have proven people management skills to help drive, motivate and empower your small team to do big things.

Your role will involve planning, delivering and evaluating an ambitious Individual Giving programme, across a portfolio of cash, regular giving, Child Sponsorship, and our Tax Effective Giving programme. You will maximise supporter retention and development opportunities to ensure long-term, sustainable income growth. Working with the Head of Fundraising, you will review current fundraising channels and develop a muti-channel approach, alongside experienced external agencies. With experience in developing effective supporter journeys, you will manage the stewardship of a growing base of donors.

Whilst at ActionAid Ireland, you can expect to work with friendly, supportive and experienced colleagues, and have the opportunity to influence and ensure effective delivery of the fundraising activity and projects within the team’s remit. ActionAid is committed to supporting flexible working in Ireland. If you would like to discuss flexible working options, there will be space to do so during the interview process.

How to apply: To apply now for this exciting Individual Giving Manager opportunity, send your CV and covering letter (no more than 2 sides of A4) to Brigitte.Frenkel@actionaid.org by 9pm Monday 6th June. Applications will be reviewed upon receipt so please apply as soon as possible. We are expecting that the w/c 13 June will be the last date for first-round interviews.

Job Title: Individual Giving Manager (Maternity Cover)

Date: 11th May 2022

Reports to: Head of Fundraising

Direct Reports: Donor Care Co-ordinator; Individual Giving & Campaigns Executive (50% fte)

Works closely with: Communications & Campaigns Manager; Finance Manager, Digital Marketing Manager, Programme Team

Salary €47,000 to 49,000 depending on experience

Role Overview:

• To lead ActionAid’s individual giving activities, including Face-to-Face Fundraising, Direct Mail, Telemarketing, Tax Effective Giving, and Supporter Care.
• To work closely with the Head of Fundraising in formulating the fundraising strategy and agreeing overall fundraising targets.
• To devise and implement plans in line with ActionAid’s acquisition plan to achieve ActionAid Ireland’s growth of the core IG support base; to achieve agreed retention and supporter development targets; to optimise the balance of restricted / unrestricted income in line with agreed targets.
• To lead the fundraising team and work collaboratively with the Communications, Digital Fundraising, Programmes, Finance teams to achieve optimal outcomes.
• To be networked and up to date on developments and trends (internally and externally) and to engage with peer groups to share and learn best practice.

Key Contacts:

• External: Third party agencies and suppliers, donors
• Internal: ActionAid Ireland staff and volunteers plus the broader Action Aid International Fundraising, Communications and Campaigns Community

Role Requirements:

• To deliver Individual Giving targeted income in 2022/2023
• Adopt a strategic and evidenced based approach to fundraising planning.
• Build relationships with colleagues and peers to improve insights and learning.
• Adopt a feminist leadership approach to management and work effectively with the fundraising team to foster and to model a values-based, supporter-centric culture.

Role Responsibilities:

Leadership and Management

• To lead, manage and develop a team of 2.5, enabling them to deliver key objectives and clear targets.
• Adopt a transparent collaborative approach to planning and reporting, devising measurable KPIs to enable team members to be accountable.
• Develop relationships within Action Aid and externally to maximise content and collateral for Action Aid Ireland.

Acquisition

• Lead the implementation of the Acquisition plan across various channels including Face to Face (both door to door and Private Site), Telemarketing and Direct Mail including working closely with external agencies and suppliers.
• Work closely with Digital Manager and Comms Manager to ensure offline/online campaigns and messaging are aligned to maximise fundraising potential.
• Utilise data and agree KPIs across campaigns and channels; closely monitor results and adapt plans as needed – monthly and quarterly.

Retention

• Lead implementation of the Retention Plan across various channels including:
• DM Campaigns – Appeals, Newsletters
• Telemarketing (upgrade, reactivation, tax renewal, tax top-up campaigns)
• Bi-Annual Child Sponsorship Updates from country (Newsletter, Child Message).
• Work with Head of Fundraising to devise Regular Giving Product and associated journey.
• Develop and oversee implementation of the Tax Reclaim Campaign across postal, email and telemarketing channels.
• Oversee Supporter Care function including donation processing (online/offline), acknowledgements, Child Sponsorship admin, supporter queries.
• Contribute to the success of the Irish Emergency Alliance Fundraising and Fulfilment team as required.
• Analysis and Reporting
• Timely analysis of campaign performance of IG programme and channels
• Manage external supplier agencies (creative, Telemarketing), institute and oversee contracts that maximise and protect ActionAid Ireland reputation and assets.

Experience, skills & attitude:

Essential:

• Aptitude for leadership and management of a small team – self-motivated, good communicator who engenders respect and support.
• Proven ability to create and implement successful donor acquisition programmes and direct marketing campaigns that exceed income targets.
• Proven ability to deliver excellent lead generation, donor conversion and donor retention strategies.
• Proven substantial ability to engage diverse audiences to deliver income growth.
• Knowledge of Charities Governance Code and other relevant sector regulations.
• Strong organisational and planning skills, being able to develop and implement project management techniques as necessary, work to multiple deadlines.
• Ability to communicate effectively, orally and in writing, for both internal and external audiences.
• Able to influence and negotiate with key stakeholders, customers and partners.
• Committed to ensuring ActionAid’s overall fundraising development
• Driven and motivated towards the achievement of targets.
• Forward thinking approach to fundraising development.
• Passionate and committed to the mission, aims and values of ActionAid.

Desirable:

• Experience of developing anti-racist communications, storytelling and fundraising.
• Experience of creating and managing multiple income and expenditure budgets.
• Experience of using a CRM system, Raiser’s Edge a distinct preference, for managing supporters and generating relevant results monitoring reports.

This profile sets out the current duties of the post, these may vary for time to time without changing the character of the job or the level of responsibility entailed. However, all role profiles are regularly reviewed and updated in line with organisational needs.

We are committed to continually improving the diversity of our workforce and therefore encourage applications from people of colour, the LGBTQI+ community, the trans community, and those with a disability.

Salary: €47,000 to 49,000 depending on experience

You must be an Irish resident to apply.