Please find below our current open job vacancies at ActionAid Ireland

Digital Marketing Specialist

Date Added: 11/10/2021
Department: Fundraising
Reports to: Digital Manager
Type: Full Time – In Office (currently with Remote working)
Location: Dublin 1, Ireland
Salary range: €32,000 – €35,000 (depending on experience)
Start date: 4/01/2022

Role Overview
ActionAid is looking for a Digital Marketing Specialist, to systematically test, evaluate, adjust, and roll out all Paid Digital activity to acquire online financial and non-financial givers.

Role Responsibilities

• Working closely with the Communications and Campaigns Co-ordinator and the Digital Manager, lead on the co-ordination, development, and implementation of all Leads-based online fundraising campaigns to maximise conversion and site traffic
• Support the Digital Manager with annual planning of the Paid Digital budget for online media
• Support Digital Manager with strategic development of all financial social media and PPC paid adverts including creative execution, online campaign set up, A/B testing, tracking, optimization
• Strategic, creative, copywriting and technical set-up of financial landing pages associated with paid and organic activity
• Copywriting across all Paid Social media ads, landing pages and follow-on email journey messaging
• Set-up and management of social media email journeys
• Sourcing and creation of images and content to be used for Paid social media, PPC and various online collaterals
• Full Management of all social media Ads Campaigns, including day to day budget management and optimization
• Creation, implementation, testing and optimization of new and current audiences/personas for Paid social media activity, including follow-up email journey copywriting and management
• Implementation and management of an A/B Testing framework for social media Paid Ads, across audiences, channels and create thematics
• Networking and collaborate online with ActionAid colleagues around the federation

• Manage the day-to-day performance and results monitoring and reporting on all PPC and Paid Social activity across agreed targets and KPI’s
• Support Digital Manager with the requirements for in-house PPC set-up and alignment to existing Grants and Analytics, including creating reporting frameworks to support in management of channel
• Monitor and track budget spend across all Paid media
• Ensure website is aligned and integrated with all Paid campaigns to facilitate click-through and conversion KPI’s
• Work with Individual Giving team to ensure optimum data capture and online transfers onto internal systems
• Ensure online GDPR requirements and standards of best practice are met

Experience Skills and attitude

• Working experience in Digital Marketing
• Working experience with Google Analytics or/and other data analysis tools
• Experience in creating, scheduling, tracking Social Media Ads and Sponsored posts
• Experience with creation/manipulation of images using Canva
• Practical experience in WordPress CMS (e.g., Creating/editing a page)
• Practical understanding on SEO and how it works.
• Practical experience in MailChimp
• Possess of analytical skills, appreciating the importance of using data and insight to support business
• Ability to operate with a commercial perspective in mind
• Sound communications skills and the ability to interact with supporters and fellow staff in a friendly and personable manner
• Willingness to learn new skills and adapt to new tasks
• An innovative and creative person, willing to contribute new ideas to the organisation’s work
• Excellent attention to detail applied to data analytics, campaign creations and communication
• Experience of working as part of a team and the ability to work collaboratively with a variety of stakeholders
• Self-starter – ability to work on own initiative and intuition
• Strong organisational skills and ability to meet deadlines while prioritising on tasks.
• Strong empathy with and empathy for the vision and objectives of ActionAid

Essential Experience

• Demonstrable experience of working in fundraising in a direct marketing role
• Experience in project management
• Ability to interpret data, measure and appraise KPIs and focus on results

Application Process
Interested Applicants should send their up to date C.V. and cover letter to

If you have any questions relating to the role, or working at ActionAid Ireland, please contact Brigitte Frenkel at the above email.
ActionAid Ireland is an equal opportunities employer.

Currently we don’t require assistance from Recruitment Agencies. Thanks

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Our transformative vision of a just world free from poverty, oppression and patriarchy requires transformative feminist leaders: leaders who enable others to lead, building power with them instead of over them.  To develop this approach, we have adopted a set of feminist leadership principles.

We are embracing feminist principles not only because they are consistent with what we do, but also because we know that they are vital to the success of our mission.

We embody these feminist principles through our behaviour in all aspects of our work and our workplace culture, while acknowledging that this is a journey of continual improvement. Read more here. 



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