The key findings of exploitation in the report:
ActionAid Ireland today highlighted that hundreds of Chinese women making the popular girls’ toy Barbie are subject to sexual harassment, systemic gender-based violence, low wages, and exploitation. ActionAid France has been warning Mattel about the shocking working conditions in its Asian toy factories, along with those of its subcontractors, for nearly thirty years.
CEO of ActionAid Ireland, Karol Balfe said: “In 2023, millions of people around the world went to see Barbie, a film co-produced by Mattel and expounding feminist principles. While Mattel continues to rake in huge profits from its plastic doll’s global cultural prominence, consumers need to be aware of its guarded manufacturing secrets. ActionAid has repeatedly called on Mattel to take steps to protect the women working in its factories, but to no avail”
Ms Balfe added: “Mattel make billions in profits every year on the exploitation and abuse of workers. Mattel has said that 58 million dolls are sold every year – about 100 dolls a minute – to people in 150 countries around the world. Barbie is once again one of the most popular girls’ toys in Ireland this Christmas. On International Women’s Day this year Barbie encouraged girls to be ‘confident, daring, brave and legendary’. And in the film, Barbie ironically declares that ‘we fixed everything in the real world so all women are happy and powerful’. The real irony is that Chinese women working in the Chang’an factory appear to have missed out on this emancipatory, progressive movement. They experience exploitation and gender-based violence on a daily basis, while Mattel continues to pursue its quest for feminist respectability.”
Ms Balfe continued: “This investigation into Mattel is deeply troubling. It also reflects the poor human rights track record of many global corporations. They have been implicated in abuses such as discrimination against women, unsafe working conditions, repression of trade unions and collective bargaining, limiting technology transfer, and environmental destruction. These systemic impacts are especially severe for women in the Global South. Ultimately governments need to better regulate corporations to prevent human rights abuses and consumers should demand that Mattel improve its conditions. Unequal corporate power means that efforts to agree global legally binding accountability mechanisms (including the UN Binding Treaty on business and human rights) face constant roadblocks.”
Mattel has not responded to requests to speak on this issue but did state that the accusations are being taken seriously, and that an audit has been commissioned.
Ms Balfe added: “Mattel make billions in profits every year on the exploitation and abuse of workers. Mattel has said that 58 million dolls are sold every year – about 100 dolls a minute – to people in 150 countries around the world. Barbie is once again one of the most popular girls’ toys in Ireland this Christmas. On International Women’s Day this year Barbie encouraged girls to be ‘confident, daring, brave and legendary’. And in the film, Barbie ironically declares that ‘we fixed everything in the real world so all women are happy and powerful’. The real irony is that Chinese women working in the Chang’an factory appear to have missed out on this emancipatory, progressive movement. They experience exploitation and gender-based violence on a daily basis, while Mattel continues to pursue its quest for feminist respectability.”
Ms Balfe continued: “This investigation into Mattel is deeply troubling. It also reflects the poor human rights track record of many global corporations. They have been implicated in abuses such as discrimination against women, unsafe working conditions, repression of trade unions and collective bargaining, limiting technology transfer, and environmental destruction. These systemic impacts are especially severe for women in the Global South. Ultimately governments need to better regulate corporations to prevent human rights abuses and consumers should demand that Mattel improve its conditions. Unequal corporate power means that efforts to agree global legally binding accountability mechanisms (including the UN Binding Treaty on business and human rights) face constant roadblocks.”
Mattel has not responded to requests to speak on this issue but did state that the accusations are being taken seriously, and that an audit has been commissioned.