Centre for Behaviour Change partnership with ActionAid Ireland receives recognition of excellence from the Paris Peace Forum

Written by: Paul Chadwick, Savannah Simons, Triona Pender

About the Paris Peace Forum

In November 2021 the partnership between ActionAid Ireland and the UCL Centre for Behaviour Change was recognised as a project of excellence by the Paris Peace Forum. Triona Pender, Head of Programmes, ActionAid Ireland and Dr. Paul Chadwick, Deputy Director, Centre for Behaviour Change were invited, as one of a handful of projects, to present their work at the annual conference of the Forum. The Paris Peace Forum was initiated by French President Emmanuel Macron. The aim is to revive collective governance, international cooperation, norms and institutions for pressing global issues. Its annual conference recognises projects of excellence globally. One of the key themes of the 2021 conference is Achieving Equality Between Women and Men.

The Paris Peace Forum Presentation

The presentation focused on adapting and applying a behaviour change model to safeguarding women against increased risk of gender-based violence during the COVID-19 pandemic.

The COVID-19 pandemic has had unprecedented impact on the way people live their lives. As well as the obvious and devastating effects on health there have been other less visible, but equally important impacts. One of these has been the sharp rise in violence against women and girls – a secondary pandemic of gender-based violence affecting women in all communities, but particularly those in marginalised communities in low- and middle-income countries.

The UCL Centre for Behaviour Change and ActionAid Ireland have been developing an approach to reducing gender-based violence and increasing economic independence of women in a Women’s Rights Programme operational in Ethiopia, Kenya and Nepal since 2017. This work is funded by Irish Aid, Department of Foreign Affairs. The approach is based on the simple but powerful COM-B model which outlines the three necessary conditions for behaviour; capability, opportunity and motivation. The approach integrates the Behaviour Change Wheel framework (Michie et al, 2014) within an adaptive model. The result is an innovative approach to programme implementation. It supports development practitioners to work in the heart of communities. We are developing a deep understanding of the root causes of violence. And working collaboratively with community members to develop co-ordinated interventions to bring about transformative change. The approach is described in detail here.

COVID-19 and increased gender based violence

The onset of COVID-19 and the mitigation strategies used to prevent its spread fundamentally shifted many aspects of the social, economic and physical aspect of women’s lives. Many of these changes increased women’s risk of experiencing gender-based violence. Figure One illustrates the pathways between COVID-19 impact and mitigation strategies and the factors increasing risk for male violence we observed in Ethiopia, Kenya, and Nepal.

Figure one: The relationship between COVID-19 and violence against women and girls

Lockdowns and restrictions on movement compounded the severe poverty that exists in the marginalised communities where the programmes operate. Additionally, there was an influx of returned migrants. Many were unaware of changes in norms and attitudes discouraging male violence that our programme had helped develop. This increased pressure on families who were already struggling to feed themselves or gain access to water and health services. Rural areas suffered additional loss of income. And the stress of forced cohabitation all day increased the opportunity for and likelihood of violence.

In addition to this, lockdown-imposed restrictions on the delivery of community services led to reduced access to informal and formal support structures. This contributed to a breakdown of the system for reporting and managing cases of male violence. There were increases in coercive control over resources that might enable women to report and receive support (e.g. men controlling women’s access to phones). In addition, there was an increase in behaviours that exposed women to risk (e.g. walking long distances) due to collapses in infrastructure (e.g. access to water). The stresses of increased financial hardship and loss also created an emotional tinderbox in which men, responding to a sense of frustration and lack of control over their own lives, sought to reassert a sense of control through the abusive expression of power over women and children.

Responding to COVID-19 with Behaviour Change

By the time COVID-19 arrived, colleagues in Ethiopia, Kenya and Nepal had been using a behaviour change approach for some time. In terms of the COM-B model, COVID-19 and its mitigation strategies had primarily (but not exclusively) shifted the opportunities that increased the expression of gender-based violence in marginalised communities. Using this understanding, country teams were able to apply the Behaviour Change Wheel approach to develop and implement a series of tailored interventions. These interventions addressed key influences on behaviours leading to male violence.

Interventions included:

  • Increasing access to water and other basic necessities for life to reduce pressure and exposure to behaviours leading to risk
  • Informing people about COVID-19 prevention via posters in local languages, which were found to be more effective than radio broadcasts
  • Tackling the lack of support infrastructure by increasing women’s access through use of mobile technology (WhatsApp). As a result, women were enabled to report cases of violence remotely. We provided additional gender-based violence focal points in villages to support this response.
  • Implementing a behaviourally-informed education intervention targeting the behaviours of young men to address the issue of cyber violence. This was particularly affecting women in Nepal.
  • Interventions to adapt existing and create new livelihoods. For example as soap making, a commodity that was in high demand, to relieve financial pressure.
  • Putting pressure on duty bearers to proactively engage and prosecute instances of abuse when they become aware of them. The community used social media to share stories of inaction. This increased pressure to address the breakdown in the gender-based violence support and case reporting systems.
  • Encouraging men to role model behaviour and to maintain unpaid care work support behaviours.  

The Shadow Pandemic

It is now well recognised that women have shouldered the greatest share of the burdens associated with the COVID-19 pandemic. And this is particularly so for marginalised women in low- and middle-income countries. Initiatives to curb one pandemic inadvertently created the conditions for a shadow pandemic of male violence to take hold and spread. The long-term implications of this are not yet known. However, the use of a behaviour approach allowed us to rapidly assess the impact of the developing situation. And respond in ways that brought together the economic, health and rights-based elements of a response, whilst simultaneously promoting women’s participation and rights as equal citizens.

For further information on this work please contact Paul Chadwick (p.chadwick@ucl.ac.uk, Twitter: @drpaulchadwick) or Triona Pender (Triona.pender@actionaid.orgTwitter: @triona_sarah)

Read more about the Paris Peace Forum here.

The heading image is a screenshot from the Paris Peace Forum event featuring speakers: Lisa Davis, Senior Legal Advisor. MADRE; Shmyla Khan, Director of Research & Policy, Digital Rights Foundation; Heloise Onumba-Bessonnet, Cheffe du project RECREATION, LOBA; and Triona Pender, Head of Programmes, ActionAid Ireland; and of Moderator Kathrin Lorenz, Director of Governance & Conflict, Deutsche Gesellschaft Fur International Zusammenarbeit.

Protesters holding End Fossil Fuels banner at a climate demonstration, advocating for renewable energy solutions.

Protestors at COP 28 in Dubai. Photo: Konrad Skotnicki.

Climate protest with diverse crowd holding signs about environmental action in a city square.

Belfast Climate Change March, 2019. Photo: Trócaire.

The Profit Driving the Crisis

Despite their overwhelming contribution to global emissions, fossil fuel companies continue to attract significant financial backing—driven by their enduring profitability. This is starkly illustrated by the case of ExxonMobil, the top fossil fuel investment held by asset managers based in Ireland. In 2023, ExxonMobil reported €33.63 billion ($36 billion) in profit. That is almost twice the GDP of Botswana (€18.1 billion) and nearly three times Namibia’s GDP (€11.5 billion).

Ireland plays a hugely disproportionate role in facilitating investments into fossil fuel companies like ExxonMobil. In 2023, the investments made into fossil fuel companies by investment managers based in Ireland generated an estimated 72.5 million tons of CO2e. This is more than the CO2e emissions for the entire country of Ireland—and more than ten times that generated by Sierra Leone.

The Global Human Impact

The climate crisis is here, now, and it is causing disproportionate harm in the Global South. In Bangladesh, rising sea levels and increasingly severe cyclones are displacing coastal communities, with projections indicating that 17% of the entire country could be underwater by 2050. The legally binding Paris Agreement on climate change explicitly acknowledges the importance of tackling private finance. Its three overarching goals are: keeping below 1.5C of warming; increasing adaptation and making finance flows consistent with low emissions and resilience.

This gives a clear mandate for action:  both tax reform and corporate regulation are needed to tackle financial flows, and both nationally in Ireland and at EU level, ‘polluter pays’ taxes are lacking and regulation of the financial sector remains weak and fragmented. While EU regulation exists, it is designed more to nudge investors toward more sustainable investment practices by increasing transparency and reporting levels than to enforce strict standards. And it is moving in the wrong direction: the recently passed EU Corporate Sustainability Due Diligence Directive excluded investments; and now the EU Commission’s Omnibus legislative proposal threatens to undo the limited gains made on climate plans, as well as blocking future attempts for stronger action at national level.

The Risk of Inaction

Fossil fuel investment is too profitable to remain weakly regulated. If Ireland continues with its current strategy of encouraging FDI at all costs, and relying on weak EU regulation, we are headed for catastrophe. The Inter-governmental Panel on Climate Change has repeatedly warned that every fraction of a degree beyond 1.5°C brings irreversible consequences: collapsed ice sheets, vanishing coral reefs, and extreme weather events that will make vast regions of the planet uninhabitable. And yet, companies are developing oil and gas fields that could push global warming beyond 2°C.

Our research found that 91% of the investments made into fossil fuel companies by investment managers based in Ireland were to companies that have plans for fossil fuel expansion like these. Ireland cannot afford inaction on this issue.

About This Research

The figures in this report regarding investment from Ireland are based on new research commissioned by ActionAid Ireland and Trócaire. In the paper, we uncover the scale of fossil fuel investment through Ireland, who the investors are, and in which fossil fuel companies they are investing.  We analyse the current regulatory framework and explain why it is inadequate—and moving in the wrong direction. And we make specific recommendations for change, which are summarised below.

Summary of Recommendations

Regulate the private financial sector
Ireland must end its outsized role as an enabler of destructive fossil fuel investment. Ireland should introduce a strong gender-responsive national human rights and environmental due diligence framework which includes the regulation of investors with respect to human rights and the environment and climate. The transposition of the EU Corporate Sustainability Due Diligence Directive could achieve this if downstream activities are included and the Omnibus proposal is rejected. Ireland should prohibit investments in fossil fuel expansion and require investors to implement climate transition plans consistent with a 1.5°C climate limit.

Endorse the Fossil Fuel Non-Proliferation Treaty
Ireland should endorse developing a Fossil Fuel Non-Proliferation Treaty to curb fossil fuel expansion and commit to a fair and funded phase out of fossil fuels.

Support tax justice
Ireland should support bold and fair new global tax rules through the UN Framework Convention on Tax, should adopt all OECD BEPS measures, and should conduct an updated and comprehensive spillover analysis of its tax policy. Ireland should take coordinated action globally, at the EU level and domestically to introduce a range of new taxes to mobilise finance needed for climate justice, based on ‘polluter pays’ and social equity principles such as wealth taxes for the highest earners, climate damages tax on investors, fossil fuel production taxes and levies on aviation and shipping.

Finance a just transition
Ireland must also meet its fair share climate finance obligations under Article 9.1 of the Paris Agreement, and pay our ecological debt to the Global South. Ireland should support conditionality-free debt cancellation for countries on the front lines of the climate crisis, commit to a new UN Framework Convention on Sovereign Debt, moving debt negotiations from the IMF to the UN, and to a debt workout mechanism that is fully representative and fair.

Further reading